Form & Flow x Praxis: The Brand is the Story

Presentations by Vritika Lalwani (Praxis) & Sayesha Kaur (F&F) on how brand building is approached both visually and strategically through a common denominator— the brand story. Through case studies from both entities, audiences will explore the unseen process behind developing brands from the ground up. Presentations will be followed by a joint discussion that will cover what branding means in today’s world, how brands can continue to innovate in their narratives, and where aesthetic vs functionality meet, along with Q&A with the audience